With the eyes of the technology industry firmly fixed on every move made in Redmond, Wash., Jupitermedia’s Jupiter Research unit announced
plans to launch a new service to cover Microsoft
exclusively.
The new Microsoft Monitor,
due to launch in July, promises a research service to help vendors prepare
for market opportunities created by new initiatives from Microsoft.
The service will feature consumer and executive IT surveys, online
analysis, case studies and usage models, with an exclusive emphasis on the
software giant’s technologies and strategies. “Clients of the service will
discover which areas of Microsoft are most likely to succeed in capturing
the marketplace, how these technologies will be deployed and how to
effectively deploy them, complement them or compete with them,” Jupiter
Research said in a statement.
“The very name Microsoft evokes an emotional response from people.
Whether you love them, hate them, admire them or stand in awe of them – in
today’s world of technology you can do anything but ignore them,” said
Jupiter Research analyst Michael Gartenberg, who is heading up the Microsoft
Monitor service. “This service will help both vendors and end-users to
better understand Microsoft and its initiatives,” Gartenberg added.
EDITOR’S NOTE: Jupitermedia is the parent of
internetnews.com.
