From Epiphany, lastminute.com will get an integrated suite
of real-time analytics, campaign management and personalization
solutions. It hopes this technology will help it better
understand its customers and provide a more personalized service.
With whereonearth.com, the late deals site will be able
to offer information about local travel and entertainment services
anywhere in the world. Customers looking for a hotel within walking
distance of a lastminute.com entertainment venue will now be able
to find it, says the company.
From NCorp, lastminute.com is implementing a data manipulation
engine that will deliver relevant content to customers and
make interaction with the site easier. It “second-guesses”
the user, making useful suggestions about alternative deals
and new offers.
“Implementing these three technologies will allow us to significantly
improve and personalize the customer experience and target our
customers with relevant offers,” said Brent Hoberman, chief executive
officer and co-founder of lastminute.com.
Hoberman added that all of the services will be provided in multiple
languages and made accessible via various platforms.
lastminute.com issued statistics indicating it had around
1.4 million registered subscribers at the end of March this year,
and relationships with what it called “2,500 key suppliers.”
The suppliers range from major airlines, hotels, and package tour
operators, to assorted service providers and gift suppliers.