lastminute.com
announced this week the launch of its Swedish service at
lastminute.se.
Already the most successful travel-related online
business in the U.K., lastminute.com has set its
sights on reaching a global market. The Swedish
site will act as the hub for Scandinavia, where
a team is preparing localized versions for Denmark
and Norway.
“Scandinavia is a key component in our commitment to
build a global last minute market place,” said
Brent Hoberman, managing director and co-founder of
lastminute.com.
Hoberman noted that Scandinavia has the highest levels
of Internet penetration in the world and a very
sophisticated Internet audience which he expected would
be receptive to the lastminute.com approach.
In Sweden, lastminute.com has established relationships
with over 40 Scandinavian partners. The include Resia
flight ticketing services, Resfeber for marketing, and
Scandinavia Online for distribution.
French, German and U.K. versions of lastminute.com are
already running with a full range of late offers. The
opportunities include travel, leisure, gifts and auctions
and even more unusual activities such as dogsledding and
ballooning.