lastminute.com
has announced that it intends to use student ambassadors to
promote its services within universities.
It says it will
launch its “Student Brand Manager Programme” in January 2000.
Students will not have to give up their studies to
work for lastminute.com, but they will be expected to
conduct research, run publicity campaigns, and organise
promotions on their campuses. They will also attend
meetings with executives at lastminute.com to discuss
how best to go about their tasks.
“We feel this is an appropriately innovative way for us to
grow awareness and usage of lastminute.com amongst students
– a new but hugely exciting market opportunity for us,”
said Carl Lyons, marketing manager at lastminute.com.
“We are really excited by the programme – it is the most
credible and effective way for us to gain insights and
access to a market that is notoriously difficult to target
whilst at the same time nurturing student talent and
encouraging Britains next generation of e-pioneers.”
The concept of using university students in this way
comes from the marketing company Get Real!
“Its a great opportunity for any student interested
in getting a serious head start in an Internet related
career,” said Alexandra Saint-Marc,
co-founder and director of Get Real!
