London’s official Web site, www.LondonTown.com relaunched as part
of an international campaign called London Millennium City, conducted by
the London Tourist Board and
Convention Bureau (LTB). The site will be the most comprehensive
source of information about millennium events, activities and projects in
Over #6 billion is being spent on London’s tourism facilities in the run up
to the millennium–an amount which the LTB is quick to note is
unparalleled in any other city in the world.
Among the projects are: the
new Tate Gallery of Modern Art, The Millennium Bridge, The British
Airways London Eye, the redevelopment of the Royal Opera House
and the Great Court at the British Museum. There is also the #758
million Dome at Greenwich, plus a huge range of smaller projects,
exhibitions, festivals and community initiatives.
“There will be a lasting legacy for the city–investment of #6 billion is
creating a cityscape second to none,” said LTB president Sir John Egan.
“Yet our research shows that international visitors are largely unaware of
the breadth of London’s renaissance, which is why LTB is highlighting some
of the greatest projects today.”
The relaunched Internet site LondonTown.com now becomes the
London section on the British Tourist Authority’s www.VisitBritain.com–and vice versa,
creating one large integrated site.
“The Internet will play a pivotal role in positioning London as the
Millennium City,” added Egan. “www.LondonTown.com has now
become the leading international gateway site for London delivering
nearly three million pages of information to potential visitors each