Two of Australia’s biggest players in the
Internet market, Telstra and ninemsn, have signed with Media Metrix for the provision of panel
ratings for the year 2000.
In addition to these companies, auction site eBay, and Internet
professional services company XT3, have also entered into contracts with
Media Metrix. The company is also finalising contracts with several other
clients, who will be announced before the end of the year.
“It’s very gratifying to open our client list with such notable names,”
said David Stewart-Hunter, chief executive, Media Metrix. “Our company is
the de facto industry standard in the US, and, with the support of these
industry leaders, I believe that we are on our way to occupying a similar
position in Australia.”
Telstra’s contract will also cover ad hoc research which will be carried
out by AMR Interactive, Media Metrix’s partner company in Australia.
John Morrow, manager, growth and reputation research, for Telstra said they
were keen to improve their understanding in this key area.
“Telstra sees the Internet as a clear growth priority for the company and
is pleased to work with Media Metrix,” he said.
“We believe Media Metrix is committed to providing the most comprehensive
and reliable Web measurement products, and we are convinced their services
will support our strategies for growth,” said Kim Anderson, director of
marketing & network services, ninemsn.
“Media Metrix has the ability to give us a true indication of how our sites
relate to those of our competitors, which is a critically important issue
for us.”
