Medium4.com, Inc. announced that it plans to launch its fifth on-demand streaming video network — Medium4Latino.com – with programming and content aimed at the
Latin American and U.S. Hispanic Markets.
Medium4Latino will follow the model of the company’s four existing online
streaming video networks to feature a number of specific channels with
programming ranging from music and movies to fashion and global lifestyle.
The network’s programming will be predominantly in Spanish.
The network will be led by Ed Rivero, a leading producer and entertainment executive in the Latin American
Market, who was named president of Medium4Latino.com.
“Medium4Latino.com will stand for the same kind of quality and compelling
on-demand video information and entertainment that our current users know and
trust across our existing Medium4.com Networks,” said Jonathan Braun, chief executive officer,
Medium4.com. “Under Ed Rivero’s guidance, I am confident that
Medium4Latino.com will become a market-leader in Spanish language web-based
“At a time of exploding online demand in the global Latin marketplace
especially for on-demand video and audio programming, Medium4.com has the
experience and track-record to develop and deliver the kind of quality,
variety and sheer entertainment value that this audience is seeking,” said Rivero. “I’m looking forward to building a network that will become
definitive destination for Latinos around the world.”