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Microsoft Becomes the U.K.’s Most Popular Site

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Mar 31, 2000

Microsoft.com has replaces free ISP Freeserve as the most popular Internet site in the U.K., according to data compiled by MMXI Europe.

It is the first time in the four months since MMXI Europe began tracking European Internet usage that Freeserve was not number one.

“Microsoft and Freeserve are both strong players in the UK and today’s market conditions mean that all the leading companies are vying for the number one spot,” said MMXI Europe UK Marketing Director Lucy Green.

“The number of people visiting a site is of crucial importance, but in the long term a company’s success on the Internet will also depend on its ability to understand consumer behavior and to reach the right kind of people in order to keep them coming back.”

The UK’s Top Domains February 2000
Top 10 Domains in the UK				Top 10 Global Domains in the UK
Rank	Domain	Unique Visitors (000)	Reach	Rank	Domain	Unique Visitors (000)	Reach
1.	Microsoft.com	2,830	31.9%	1.	Yahoo	3,216	36.3%
2.	Freeserve.co.uk	2,646	29.8%	2.	MSN	3,147	35.5%
3.	Yahoo.com	2,403	27.1%	3.	Microsoft	2,837	32.0%
4.	MSN.com	2,125	24.0%	4.	Freeserve	2,646	29.8%
5.	Yahoo.co.uk	1,936	21.8%	5.	AOL	2,232	25.2%
6.	MSN.co.uk	1,845	20.8%	6.	GeoCities	1,723	19.4%
7.	GeoCities.com	1,723	19.4%	7.	Demon	1,466	16.5%
8.	Demon.co.uk	1,435	16.2%	8.	Lycos	1,449	16.3%
9.	Hotmail.com	1,377	15.5%	9.	Excite	1,433	16.2%
10.	Passport.com	1,375	15.5%	10.	UK Plus	1,396	15.7%
Source: MMXI Europe

Top 10 Global Domains in France February 2000
Rank	Domain	Unique Visitors (000)	Reach
1.	Wanadoo	1,578	45.9%
2.	Yahoo	1,327	38.6%
3.	Microsoft	1,086	31.6%
4.	AOL	1,041	30.3%
5.	Multimania	877	25.5%
6.	Voila	828	24.1%
7.	Club-Internet	814	23.7%
8.	MSN	682	19.8%
9.	Free	657	19.1%
10.	Chez	605	17.6%
Source: MMXI Europe

Top 10 Global Domains in Germany February 2000
Rank	Domain	Unique Visitors (000)	Reach
1.	T-Online	5,639	66.8%
2.	Yahoo	2,923	34.6%
3.	AOL	2,374	28.1%
4.	Microsoft	2,123	25.1%
5.	Lycos	2,104	24.9%
6.	MSN	1,711	20.3%
7.	Netscape	1,440	17.1%
8.	Tripod	1,279	15.1%
9.	GMX	1,130	13.4%
10.	Fireball	1,208	13.1%
Source: MMXI Europe

Compare this data to similar data from October of 1999

Definitions:
Unique Visitors: The number of different individuals that access the content of a specific site or online services, counted only once, even if they visit the same site more than once.

Reach %: The percentage of individuals that accessed the content of a specific site from among the total number of individuals using the Web or online services during the month.

Top Ten Domains are based on unduplicated audience reach, also known as unique visitors. The top 10 domains are from MMXI Europe at-home panel samples.

Top Ten Global Domains measures brand strength and combines all site addresses for one brand name, i.e., .com, .de, .fr, etc. Duplications are removed.

Microsoft Becomes the U.K.’s Most Popular Site

Michael Pastore

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