“Modem Media has an ideal combination of skills to execute our online
communications program,” said Michael Foster, managing director of ft.com.
“Their e-business solutions will help us build awareness for ft.com as the
definitive information point for business people right across the globe.”
Modem Media will provide marketing strategy, research and e-concept
development to optimize awareness and usage of ft.com. The creative
executions and distribution strategies will be integrated with a
“substantial” print and broadcast campaign, the company said.. Modem Media is
working with Delaney Fletcher Bozell on integration of the off-line campaign.