Modem Media.Poppe Tyson was selected
to plan, execute and manage a new online marketing program for ft.com, the Web site of the Financial Times of
London. Billings were not disclosed.
“Modem Media has an ideal combination of skills to execute our online
communications program,” said Michael Foster, managing director of ft.com.
“Their e-business solutions will help us build awareness for ft.com as the
definitive information point for business people right across the globe.”
Modem Media will provide marketing strategy, research and e-concept
development to optimize awareness and usage of ft.com. The creative
executions and distribution strategies will be integrated with a
“substantial” print and broadcast campaign, the company said.. Modem Media is
working with Delaney Fletcher Bozell on integration of the off-line campaign.