Moneyextra Puts Personal Finance Services on Myshares Portal

[London, ENGLAND] Personal finance Web site operator
moneyextra plc announced Tuesday a deal that will
put its services onto the popular myshares portal.

Moneyextra will power two areas of the myshares portal,
named respectively “My Money” and “My Portfolio.”

The My Money section includes interactive calculators to
help users compare and select financial products, buy
online, and track and manage their finances.

In the My Portfolio section users will be able to track
their investments throughout the day, checking on traditional
shares and bank accounts and on other investments such as
Individual Savings Accounts (ISAs).

Paul Lindsey, chief executive of moneyextra, said that
his company’s range of e-commerce trading applications
is increasingly being used to power not only its own
services but also those of third parties.

“We are are confident that moneyextra will offer significant
benefits to the employee users of myshares,” said Lindsey.

Founded by corporate finance house Capital Strategies,
myshares provides financial portal services for large
corporations such as SmithKline Beecham, Orange, Debenhams,
Logica, Cadbury Schweppes, United News and Media, and 200
other FTSE companies.

Moneyextra plc is now beginning to expand across Europe
and says it plans to become the top European online distribution
channel for financial services.

Recently, moneyextra acquired aspect online, Germany’s leading
Internet financial services company. Earlier this year it also
acquired Fondex, a Scandinavian online retail investment
fund supermarket. Moneyextra also has two other joint ventures
in Germany and Spain.

In its home base in the U.K., moneyextra.com reported over
half a million unique users of its Web site during June 2000.

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