MSN Fires Latest Shot in Portal Battle

Microsoft Corp.
Wednesday debuted the latest addition to its burgeoning portal,
adding a personal finance hub dubbed MSN MoneyCentral on MSN.COM.

The new area is comprised of eight catagories: investing, retirement and wills, real estate, insurance, money and banking, taxes, family finance and smart buying. MoneyCentral will also leverage Microsoft’s other financial offerings, such
as the Microsoft Money 99 financial suite and Microsoft’s Investor site.

Various financial experts will monitor each financial area and respond
daily to reader questions. Other features include workshops using real-time
data and wizards, articles, calculators, free stock quotes, portfolio reviews,
reference guides and market reports.

“Personal finance Web sites have to provide value to the consumer that is
both personalized and integrated across a range of
financial topics and information sources,” said Lewis Levin, vice president
of the desktop finance division at Microsoft. “Today,
people are inundated with financial information that, more often than not,
just isn’t useful. Consumers today need the financial
tools at their fingertips that will help them make smarter financial
decisions. MoneyCentral is focused on helping consumers do
just that.”

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