Net2Phone, Samsung Take VoIP to Businesses

Looking to expand telephony to corporate customers, Net2Phone Inc. and Samsung Electronics Co., Ltd. Monday
announced a strategic alliance to create voice-over-IP products for
businesses.

Specifically, Samsung and Net2Phone (NTOP)
will create two devices with Internet telephony services using Net2Phone’s
VoIP, billing, and routing technologies along with Samsung’s hardware
expertise and distribution channels. The products will be marketed to
enterprise customers.

IP KeyPhone is a private branch echange device that connects directly to the
Internet or an ISDN line, and will be packaged with limited free VoIP
minutes. The Samsung IP Gateway, designed for larger
corporations, can plug into the business’ existing PBX and LAN
infrastructure.

Kwansoo Lee, executive vice president of Internet infra business at Samsung
Electronics, said the market for business telephony services is wide open,
and partnership will enable companies to reap the benefits of VoIP.

“Net2Phone’s services have received worldwide acclaim for reliability and
efficiency, and we are very pleased to be working with them to provide
cost-efficient solutions to our customers around the world,” said Lee. “We
believe that businesses worldwide will realize the benefits of Internet
telephony, and we plan on bringing optimized solutions to them.”

Monday’s deal expands Net2Phone’s strategy of teaming with companies to
provide telephony services. The company currently has a partnership with 3Com Corp. (COMS)
to develop VoIP modems, and Panasonic
has also signed on to provide Internet-based phone service with consumer
telephones.

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