Netscape Communications
Corp. Thursday announced it is beefing up Netcenter’s entertainment and family
content, thanks to new agreements with a slew of companies.
As part of the portal’s “Project Turbo” campaign, Netscape signed
agreements with several firms including the Rolling Stone Network, Entertainment Tonight Online, Children’s Television Workshop, Ask Jeeves, BabyCenter, the Headbone Zone, MaMaMedia, Women.com and Yucky.com. They will provide content in the
entertainment and kids and family channels.
No financial terms were disclosed.
Additionally, parenting, movies, television and teens programming is
expected to come online soon.
“The Internet is growing at a staggering rate, with over 300 million people
expected to be online within the next three years,” said Mike Homer,
executive vice president and general manager of Netscape’s Netcenter
division.
“Research tells us that consumers want to get more from the time they spend
online. With interactive tools throughout our new programming and
best-of-breed relationships, Netscape Netcenter can
help users get the most out of each Internet visit,” he said.
In addition to today’s agreements, Netscape Wednesday increased its local
content to international versions of the portal.