Wireless heavyweight Nokia has long ranked as the world’s leading handset maker, but many industry observers have noted that its position is growing more tenuous amid heightened competition from firms like Apple and Google.
Part of their success owes to the rich garden of applications available on Apple’s iPhone and devices running Google’s Android. Acutely aware of how important the developer environment is to the evolving mobile market, Nokia has opened its wallet to acquire Motally, a small startup specializing in analytics and optimization services for third-party apps.
Enterprise Mobile Today takes a look.
Mobile phone giant Nokia today said it’s buying Motally in a move aimed at strengthening its mobile applications business.
Motally, a tiny eight-person startup based in San Francisco, offers a service that enables mobile app developers and mobile Web site publishers to track how their applications and sites are being used, with an eye to optimizing them for user engagement and improved ROI.