OgilvyOne Worldwide in Paris
created an online campaign to promote IBM’s sponsorship of the French Open. The
company said it is the first series of banner ads in France that use rich
media technology.
One banner ad invites Web users to play virtual tennis, returning serves on a
virtual clay court, with graphics and sound. Another invites users to enter
their e-mail addresses on the banner to receive daily highlights from the
tournament.
Billings were not disclosed. The campaign ended when the tournament did, on
June 6.
Ogilvy Interactive is an integrated offering of OgilvyOne Worldwide, a $1.6
billion subsidiary of Ogilvy & Mather and a unit of WPP Group plc.