The holiday shopping crush has the online retail sector poised for a strong finish. Since the beginning of November, ecommerce sales have surged 12 percent over the same period in 2009, according to Web metrics firm comScore.
What’s driving the increase? Even though the economy remains shaky, many Internet retailers are succeeding in courting shoppers with offers of free shipping. To date, more than half of all online transactions this holiday season have been delivered with shipping charges waived, comScore reports. ECommerce Guide looks at the numbers.
Thanks in large measure to the widespread availability of free shipping for Web purchases, online spending has vaulted up 12 percent ahead of the corresponding period last year, according to online metrics firm comScore.
Since the beginning of November, shoppers have spent $17.5 billion at ecommerce sites by comScore’s tally, which excludes travel purchases, auction sites and large corporate buys.