Local Internet portal OzSearch Internet Guide has
unveiled what it claims is the first truly Australian portal.
The site, which boasts a newly-designed interface, is out to rival the
likes of Yahoo! Australia & New Zealand by offering only domestic content.
With more than 10,000 sites listed at its portal, OzSearch is aiming to
expand its original base of business and entertainment links to include
weather, education, health, news and other content.
The solely Australian focus is “allowing us to provide more value to every
user’s visit,” said OzSearch managing director Kris Duggan. The site
currently services results to more than 3000 visitors per day.
Although OzSearch is yet to actively market its search engine/portal site,
it has formed several strategic alliances to strengthen its Internet
presence, according to Duggan. These new partners include car
information site AutoWeb and interactive marketing agency Bertini-Murray &
Co.