Pacfusion.com, the e-business division of
Singapore-based ISP Pacific Internet Ltd., Monday announced
its latest Internet retail marketing initiative with the launch of its eCoupon portal.
“eCoupon” is an online coupon Web site positioned as a one-stop hub for traditional
brick-and-mortar businesses that want to use the Internet as a cost-effective means of
directly reaching out to new customers and market segments.
The firm describes eCoupon as a powerful tool businesses can use to gain a marketing
edge without incurring the costs of traditional printing and distribution.
Through Pacfusion.com’s electronic coupons, businesses can offer special discounts to
market their products and services via Pacfusion.com.
Apart from advertising services, Pacfusion.com says they offer partners value-added
Web design services in creating these electronic coupons.
“For a nominal advertising fee, companies can engage both new and existing
customers by harnessing the power of the Internet to enhance their retail marketing
programs,” said Larry Ang, Pacific Internet’s Group general manager e-business.
“Pacific Internet will leverage on its large regional subscriber base to exploit the
enormous business potential for our partners.”
Currently, eCoupon has teamed up with over 30 partners encompassing a wide
variety of categories including beauty & healthcare, travel, education, electronics, food
and entertainment.
The portal will also feature a search engine function that allows users to navigate and
locate coupons of interest.
Ang that while his firm first launched eCoupon in Singapore, they plan to expand
eCoupon offerings to Asia Pacific countries where Pacific Internet has a presence.
