Bravo! Marketing to Offer Wireless Web Development

Bravo! Marketing is getting
into the wireless business, joining the ranks of firms that are offering
their clients the development of wireless Web sites.

The company has designed a wireless version of its own site to show off its

capabilities. Bravo! says it can offer clients features like product news,

orders, and up-to-the-minute sales figures.

“A year from now, most companies will consider wireless Web access to their

sites a necessity, not a luxury,” says Rich Scherle, exective vice

president, Bravo! marketing.

That’s the point of view taken by other Web development firms, as well.

Interactive agencies Razorfish and

Agency.com have both announced wireless

Web practices.

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