Bravo! Marketing is getting
into the wireless business, joining the ranks of firms that are offering
their clients the development of wireless Web sites.
The company has designed a wireless version of its own site to show off its
capabilities. Bravo! says it can offer clients features like product news,
orders, and up-to-the-minute sales figures.
“A year from now, most companies will consider wireless Web access to their
sites a necessity, not a luxury,” says Rich Scherle, exective vice
president, Bravo! marketing.
That’s the point of view taken by other Web development firms, as well.
Interactive agencies Razorfish and
Agency.com have both announced wireless