Price Comparator Expands in Europe

[London, ENGLAND] Norway’s largest real time price comparison service announced Monday the
launch of a pan-European service at enables people to find products ranging from electronics
to cars, in 400 shops using 10 different languages. It automatically
converts currencies to make shopping across borders easy.

“We established Zoomit as the leading price comparison service in
Scandinavia…and we are now expanding it to Europe as a fully
tested model,” said Johan Dolven, general manager of

As well as offering price comparisons, Zoomit has an online guide
to more than 2000 shops. Among its other European sites are in Sweden and in Denmark.

The company behind the venture is ASA, a Norwegian
Internet firm with subsidiaries in Sweden, Finland and the
Netherlands. It says it plans to employ over 100 people by
the end of 2000, with subsidiaries throughout the European

Established in 1997 as Maskot Interactive AS by Per
Siljubergsasen and William Klippgen, the company evolved
into Zoomit Network and received a substantial capital
investment from Kistefos Venture Capital. Today, Kistefos
owns around 28 percent of Zoomit, which is now a public
limited liability company with many other investors.

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