Business-to-consumer e-commerce provider Priceline.com will set up a subsidiary
called MyPrice to take its business model to Australia and New Zealand,
with help from dominant Australian telecommunications carrier Telstra and Australian investors.
MyPrice will be chaired by Frank Blount, the previous CEO of Telstra, and
its new CEO will be Peter Shore, who will be leaving his position as group
MD of commercial and consumer operations at Telstra after 18 years various
positions within the telco.
The MyPrice company will set up separate sites for both countries, with its
first products for sale being air tickets. The company said it expected to
expand into hosting transactions for hotel accommodation, rental cars,
telecommunications, car sales, and financial services such as loans and
As in the original U.S.-based site, consumers will be able to nominate a
price they want to pay for a particular good or service, and business who
have registered with Priceline.com will have to match it to be able to sell.
MyPrice will be owned by SFN Investments, which is a “consortium of
Australian and international business executives and investors” including
associate firms owned by George Soros, according to Priceline.com. Telstra
has also taken a five per cent stakeholding.
The venture will be jointly funded by Priceline.com and SFN, and the U.S.
company said it would hold an option to buy 50 per cent of its equity under
The CEO of Priceline.com, Richard Braddock, called the Blount/Shore
combination a “management dream team”. Ziggy Switkowski, the current CEO
of Telstra, also praised Shore’s leadership.
“Despite Peter moving to a new challenge, Telstra expects to continue to
have contact with him through its intended five per cent shareholding in
MyPrice and the provision of wholesale telecommunications services to
MyPrice at some stage in the future,” said Switkowski.