REALTOR.com to Pay AOL $14 Million for Exclusivity

AOL Interactive Services, the Internet services division of America Online, and real estate classified site REALTOR.com signed a $14 million deal making REALTOR.com the exclusive provider of existing home listings on the AOL service.


The Westlake, CA based REALTOR.com site also will accessible via AOL.com and AOL’s Digital City.


The agreement will bring REALTOR.com’s more than 1 million home listings to
AOL members and users of AOL.com and Digital City through an AOL-REALTOR.com
co-branded site.


AOL said it will receive guaranteed minimum payments of $14 million over the
40-month term of the agreement, and will also share in advertising and
transaction revenues.


Links to REALTOR.com’s home listings will be available in AOL’s newly launched Real Estate Center, the AOL Classifieds areas on both the AOL service and on AOL.com, and the Digital City Real Estate areas.


Listings on REALTOR.com include details about the property, including
location, square footage, number of bedrooms, etc., as well as asking price
and detailed maps of where the house is located.


“REALTOR.com is a comprehensive and powerful force in the online real
estate world, and having easy access to its over one million listings will be
a real benefit for AOL members as well as AOL.com and Digital City users,”
said Barry Schuler, president, AOL Interactive Services.


Launched in March, the AOL Real Estate Center is comprised of five categories, Looking, Selling, Renting, Moving, and Financing.


REALTOR.com, operated by RealSelect Inc., is the official Internet site of the National Association of Realtors and claims more than a million users each month.

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