E-mail list management specialist Revnet Systems, of
Huntsville, Alabama, announced the opening of Revnet Systems
Europe, based in Versailles, France.
Revnet aims to become the market leader in Europe for business-critical
Internet e-mail marketing solutions.
Overseeing all European market strategies for Revnet is Denis Daull,
managing director of the European company.
“By bringing Revnet’s e-mail marketing solutions to Europe, we will help
companies increase their communications productivity while realizing the
time savings and one-on-one marketing possible with Revnet’s advanced
list management products,” Duall said. “We will succeed by identifying and
partnering
with strategic European distributors such as Unipalm in the U.K.”
“The new office will allow Revnet Europe to quickly form strategic
relationships with key distributors
in major European markets,” said Stuart Obermann, president of Revnet. “Our
competitive edge is enhanced because our permission-based e-mail marketing
services are designed to meet or
exceed all European Community privacy initiatives.”
Revnet has pioneered some of the developments in e-mail marketing,
having been the first vendor to sell a relational database-compatible e-mail
list server and the first to introduce a Web-enabled list server. The vendor
also pointed out that it was the first to deploy a field sales force in the
United States, and is now leading the pack in opening a European sales
and distribution office.
Among Revnet’s products are UnityMail, a database-driven e-mail list
manager for Windows NT; GroupMaster, that handles large-scale,
server-based lists; and MailKing for customers that wish to merge and
send personalised e-mail from a PC. Revnet also hosts its own e-mail
management service, Revnet Express, for those who do not want to
manage their own list servers.