Revnet Debuts Outsourcing Service

Revnet Systems Inc., an e-mail list
management products and services firm,
launched of Revnet Express, an outsourcing service that provides electronic
marketing executives with remote access to Revnet’s suite of e-mail list
marketing tools.


The Huntsville, AL company said Revnet Express provides users with e-mail list
server technology incorporating a sophisticated database driven backend.


The service is supported by e-mail technicians, high-speed servers, and the
ability to manage e-mail marketing and communications programs remotely.
Revnet Express works with a company’s opt-in database to deliver personalized
e-mail campaigns.


Features include the ability to target specific demographic or interest
groups, personalize messages,
deliver customized content for each recipient, track recipient behavior and
measure results thorough the use of trackable URLs embedded in e-mail
messages.


Revnet Express also handles multiple e-mail formats including HTML mail and
the delivery of graphics, sound and video through e-mail. Revnet Express
operates exclusively as a permission-based e-mail marketing service and only
delivers e-mail to subscribers who have specifically requested information.


Revnet President Stuart Obermann said: “We developed Revnet Express to provide
a fast, efficient way for Internet marketers to develop in-house e-mail
marketing
programs without having to buy expensive software or maintain in-house e-mail
list servers.”


Separately, Revnet said it has delivered MailKing 2.0. for broadcasting
personalized
e-mail from a desktop PC using data from standard databases. Features include
data filtering, dial-up Internet access and personalized messages.


Marketers are now able to craft e-mail messages with conditional content, and
MailKing 2.0 has a campaign feature that allows electronic marketing
executives to prepare and create e-mail for sending at a later time, the
company said.

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