Digital Island, Inc. Tuesday formed
a strategic relationship with Time Warner’s Road Runner cable Internet service, in which Digital Island will integrate
its Footprint content delivery services into Road Runner’s broadband cable
network to facilitate content delivery in key U.S. markets.
The partnership extends Digital Island’s (ISLD) ability to deliver
infrastructure for interactive e-business, the firm said. As an added bonus, Time Warner (TWX) merged this week with America Online (AOL), which will effectively create the nation’s largest media company. There was no discussion on whether Digital Island would incorporate its services into AOL’s platform, and no financial terms of were disclosed.
“Digital Island has one of the most compelling models we’ve seen for global
content delivery in the age of e-business,” said Larry Levine, senior vice
president of business development at Road Runner. “We have a mutually
beneficial association where the real winners are e-businesses and their
customers.”
“This agreement with Road Runner gives Digital Island’s customers direct
access to an emerging gold class of Internet users who are sophisticated
enough to appreciate the high quality of service that Road Runner provides
for an optimal e-Business experience,” said Ruann F. Ernst, chairman and chief executive officer
of Digital Island.
“Our new relationship with Road Runner clearly illustrates
the benefits of content distribution coupled with a back-end transaction
engine in order to reach a coveted demographic audience.”
