[Johannesburg, 24 May 2000] – The annual "State of the South African
Internet Industry" address was delivered yesterday to the media
on the opening day of the Computer Faire in Midrand, north of
Johannesburg by Acuity Media Africa.
The findings, released as part of the 4th South African Internet
Services Industry Survey, provided a number of interesting Web
demographics, such as the size of the local market and its growth
prospects.
Key amongst the findings is the fact that Internet users in this
country now total 1,82-million, up by over half-a-million users from
the figures released a year ago.
The survey
detailed trends for 1999, revealing that the Internet appeared to have
reached a critical mass of consumers by the end of 1998.
For the first time since the inception of the Internet in South
Africa, growth slowed to under a 100%, and the Survey predicted that
this trend will continue, with the user base expected to increase by a
third during this year.
The survey attributed this to strong ISP marketing campaigns in 1997
and 1998, the strong international growth of the medium and the fact
that a critical mass has now been reached.
Divided into
three categories, dial-up users, academic users and corporate users,
the trends in each category makes for interesting reading.
The dial-up market grew by 53% (or 194,000 users) during 1999,
reaching a total of 560,000 users.
The growth rate of 53% is substantially down from the 1998 figures
which showed an 86% growth and growth in dial-up’s for this year is
only expected to amount to 40%, bolstering the size of this group to
782,000
Media Africa expects this slowing down of growth to continue at least
until competition for the national telecoms provider, Telkom, is
appointed in 2003.
The continued growth of the Internet and e-commerce in this country
should be incentive enough to ensure the deregulation process is a
speedy one.
Should this take place, dial-up users are expected to amount to
1,560,000 by the end of 2003.
On the
corporate internet side, growth of over 40% was reported last year for
users obtaining access through company networks.
Digital leased lines increased from 3,500 in 1998 to 4,900 last year,
which effectively indicates that there are over 980,000 corporate
users in this country.
Again Telkom
were cited as culpable in the slowing down of growth among corporate
users as delays in installing Internet-enabling infrastructure
accounted for sluggish growth.
It is for this reason that Media Africa expects corporate growth to
fall below 30% for this year, pointing to a total of 1,274,000
corporate users by the end of 2000.
On the
academic side, 1999 was a watershed year.
Improved privately-funded connectivity in schools meant that in
addition to the 250,000 students serviced by the Uninet academic
network, 30,000 scholars made use of the Web for academic purposes.
The 280,000 students using the Web in 1999 is expected to grow to
about 360,000 by the end of this year.
All in all,
Media Africa estimated that the local market which currently sits at
1,820,000 users is expected to grow to 2,4-million users by the end of
this year.
Media Africa, for whom this is the fourth such Internet services
study, also announced structural changes as a result of their
acquisition by the Acuity Group last year.
Acuity will henceforth be known as Acuity Internet and e-commerce
trading under two distinct brands, Acuity e and MediaAfrica.com.
The reinvented Media Africa will still be responsible for the Internet
Users Survey and the Web Commerce survey.
Internet users in South Africa | |||
Category | 1998 | 1999 | 2000 |
Dial-up: | 366 000 | 560 000 | 782 000 |
Corporate: | 700 000 | 980 000 | 1 274 000 |
Academic: | 200 000 | 280 000 | 360 000 |
Total: | 1 266 000 | 1 820 000 | 2 416 000 |
Growth in 1999 and 2000 | |||
1999 | 2000: (forecast) | ||
New users: | 554 000 | 596 000 | |
Percentage growth: | 44% | 33% |