Study: Site Needs ‘Stickiness’? Use ‘Corporate Glue’

Enterprise systems on the Web should make sure their corporate ‘glue’ is
strong if they want their project to hold together, a recent study said.

The Concours Group research
project entitled, “Project ESII: Capitalizing on Enterprise Systems and
Infrastructure,” indicated that too many enterprise systems projects have
failed to attain their business goals, or failed to reach completion,
because of a lack of managerial, organizational and technical cohesiveness.

It found that precise implementation goals, corporation-wide consensus on
business purpose, and incorporation of Web-based technology can help
enterprise systems become the integrated infrastructure that companies seek.


The research is a continuation of a 1998 enterprise systems research
project. Project ESII studied ten of the nation’s largest companies to
determine a blueprint for successful business use of enterprise systems.


The Concours Group identified methods to increase enterprise systems
integration:

  • Specify desired business outcomes and create an explicit project
    roadmap as a way to engage more senior management participation.
  • Business models must be designed in conjunction with the chosen
    enterprise system package and must be consistent with the system’s
    capabilities.
  • Educate the management team so that they can understand business
    differently, think differently and apply integrated systems differently.
  • Plan for IT organizational transformation by aligning the business and
    IT functions around a common view of the business model.
  • Assess the level of organizational maturity and adjust systems goals
    and implementation tactics accordingly – with an eye to maximizing business
    value.

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