[Sydney, AUSTRALIA] Consumer electronics retailer Tandy Australia has struck an agreement
with Smartbuy to develop an e-commerce site in time for Christmas.
Under the agreement, Smartbuy will operate the site for three years on
behalf of Tandy, as part of its post-Net stock crash incarnation as a means
through which traditional retailers can realize online sales.
The tandy.com.au online superstore will eventually have an inventory of
more than 30,000 items, including Tandy’s existing range of electronics as
well as software, console games, computer accessories and home entertainment
products.
The site has been designed to cater to a range of customer payment
preferences and habits. Users can use it to find a product before coming to
a physical Tandy store to buy it, or they can pay online. “This addition to
our store line-up will enhance value and ease of shopping,” said Tandy
managing director John Winstanley. “It’s an appealing option for those
people who are still concerned about credit card security.”
The retailer also aims to take advantage of its physical presence to push
the online store, by planning to host Internet kiosks through which staff
and customers can order in-store and access product information that Tandy
intends to offer through the site.
Under Smartbuy’s management, Australia Post division Post Logistics will
handle warehousing and fulfillment, following the postal service’s November
launch of a suite of Internet fulfillment solutions.
Web development firm Unique World will create the site and ongoing
integration, while Smartbuy will manage ongoing content, maintenance,
administration and online marketing for the Tandy site.
