TiNSHED Plays Online Shopping Angel

Australian IT business angel
investment group TiNSHED will help
online grocer ShopFast expand its
services in the local market, after pouring AUD$2.6 million (US$1.64
million) into the e-tailer.

TiNSHED will team up with US technology fund J&W Seligman and Co to
co-invest in the online grocery venture, which launched in November 1998.

TiNSHED has chosen to partner with Seligman because of its experience in
the online grocery provision market.

“In 1999 Seligman invested in Webvan,
who have become the most successful online grocer in the US,” said TiNSHED
chief executive officer Janusz Hooker.

ShopFast delivers general groceries, fresh fruit and vegetables, meat
and seafood, bakery items and alcohol to the Sydney metropolitan area. The
site currently has more than 20,000 items in its inventory and 35,000
registered users.

With this funding the company intends to expand its operations

It will also use the capital to speed its plans to move into other areas of
trade, such as prepared meals, books and CDs, to eventually become a
‘one-stop’ e-commerce site.

ShopFast also plans to add to its more fulfilment centres to its base in
Sydney, and will provide more vehicles and couriers as it penetrates state
capital cities.

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