Virtue3D Introduces ‘DIY’ Tool For SOHO Furniture Design

HAIFA, Israel — Virtue3D said it has released Virtue3D Room Designer, which it said enables SOHO customers to design their commercial and home offices using three-dimensional design tools, then purchase the furnishings directly from the manufacturer.

Room Designer goes beyond a static online catalog or virtual showroom by allowing people to lay out their office in a three-dimensional format using new office furniture and their existing office furnishings, the company said in a statement. While creating the layout, they can experiment with different finishes, colors and designs, then “walk around” within the space to view the result, the company said.

Room Designer is targeted to the SOHO sector, one of the fastest-growing target markets for the office furnishings industry, according to BIS Strategic Decisions, a Boston-based market research firm.

“Currently, most SOHO customers buy RTA furniture without the assistance of a professional designer and have a difficult time visualizing how the furniture might look in their space or in relationship to other pieces they have, said Virtue3D president Lori Dustin. Virtue3D said its compression technology makes the experience “almost like playing a video game.”

Virtue3D said its technology allows fast manipulation of complex 3D content in networked environments. Virtue3D is privately held, with offices in Natick, Mass., and Haifa, Israel.

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