WebPartner, a provider of Web-based
“Real-time Competitive Intelligence” for e-commerce sites, said it has
secured $5.25 million in Series B financing from Brookwood Financial
Partners, Alpine Technology Ventures and several individuals.
WebPartner provides real-time alerts of competitive threats and
opportunities, based on online store monitoring, channel performance and
market intelligence.
“We are very pleased that savvy investors like Brookwood, Alpine, and our
cadre of industry insiders believe in our business model, our management team
and our potential for rapid growth,” said Mark Bailey, chairman and CEO of
WebPartner.
“We are convinced WebPartner has a great opportunity to grow and prosper in
this rapidly emerging market category,” said David Lane, General Partner at
Silicon Valley-based Alpine Technology Ventures.
“Their first-to-market
advantages make them a very attractive addition to our other e-commerce
portfolio companies, which include Wine.com and MadeToOrder.com.”
“We believe WebPartner will quickly establish its services as essential for
anyone doing business in the e-commerce space,” said Tom Trkla, chairman &
CEO of Brookwood Financial Partners.
WebPartner, which unveiled its initial SecretShopper service in November,
said it will announce two more related SecretShopper service offerings in
January 2000, followed by a variety of complementary services.
SecretShopper
is a 24/ 7 Web-based monitoring, problem-alert and benchmarking service that
helps online merchants prevent the loss of customers due to inaccessible or
slow-to-respond online stores.
WebPartner will also provide real-time market intelligence focusing on
competitive pricing, product availability, and online buying influences such
as user comments and perceptions about merchants and their goods and services.
