Williams Communications Realigns Operations, Embraces Broadband

Williams Communications, a provider of voice, data, Internet and video services Friday added a broadband media segment to its
operation in recognition of emerging lines of business.

Earlier this month, Williams Communications (WCG) announced that its Vyvx Services group will team with other providers in a new
broadband media services model. The model is expected to offer customers
complete management and distribution of their digital assets and associated
information. Previously, Vyvx results were reported as a part of the
company’s strategic investments segment.

The broadband media service will be built using IBM Corp.’s Content Manager media asset management solution, Web-enabled by Ad VISUAL, and the Vyvx MediaXtranet, a network, hosting and navigation system intended to facilitate the movement of content for business-to-business media

The companies’ collaboration is meant to give customers an integrated
full-service solution that will increase efficiencies in the creation,
management, hosting and distribution of digital information, the company reports.

The network unit will continue to include results from operations of the
company’s expanding fiber-optic network. It also has been expanded to
include results from various investments in network-related companies that
previously were managed in the strategic investments unit. Further, results from the
company’s interest in PowerTel Ltd. (PTEL), a building and operating a fiber-optic network, have been re-aligned into the network business unit segment from strategic investments.

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