Wishlist Adds WAP

Online department etailer Wishlist has launched its Wireless
Applkication Protocol (WAP) e-commerce Web site in partnership with Telstra.

WapWishlist will feature on the
Telstra mobile portal site under the ‘Shopping’ menu, allowing online
shoppers to access Wishlist’s range of gifts from their mobile phones.

“The product can be chosen at any time through your mobile phone, and
then wrapped and delivered to your destination,” said Wishlist chief
executive officer Huy Trong.

“Telstra.com mobile will allows shoppers to access Wishlist in real
time, just as we access the Internet through our PC,” said Trong.

First-time users must register their financial details on the Wishlist
site before making a purchase from their WAP-enabled phone. Shoppers can
then select a gift, style of wrapping, write a message on the card and
deliver it nationally and internationally.

Rival telecommunications company Cable &
Wireless Optus
is also expected to announce WAP shopping for its mobile
phone customers over the next few weeks.

The carrier recently signed a deal with Internet retailer dstore to provide online shoppers with
access to the site’s books, CDs and other items.

By the end of this week both carriers are expected to be charging mobile
phone owners to use WAP.

The Telstra Wishlist site has been operational since last week, and the
service is available today.

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