Ecorp Makes Monster Push Into Asia

Online recruitment site Monster.com has moved into India, launching its
third site in the region as part of the global online career site’s Asia
Pacific growth strategy.

Monster Asia, ecorp’s 35:65 per cent joint venture with Monster.com, said
its strategy in India was to initially focus on the Information Technology
and sales market segments, concentrating on the high growth areas of
Mumbai, Hyderabad and Bangalore.

“India’s remarkably high skills level – especially in Information
Technology – is just one of the driving factors behind our confidence in
the potential of this market,” said Monster Asia-Pacific’s managing
director Libby Christie.

Monster said it has developed a strong presence in the Asia-Pacific region
over the past 12 months, with new sites in Hong Kong, Singapore and now
India.

Sites in Australia and New Zealand operate in a 50:50 partnership between
Monster.com and portal ninemsn, which is in turn owned 50:50 by ecorp and
Microsoft.

Christie said Monster.com India would draw on the proven profitable
business model that had built Monster.com into “one of the world’s most
successful online businesses”. Figures from Web measurement firm Media
Metrix show Monster.com registering 5.87 million unique visitors a month
worldwide, with 500,000 job listings and more than eight million resumes
available in its database.

Ecorp’s executive chairman Daniel Petre said the joint venture was entering
one of the region’s most exciting and dynamic employment markets.

“We see substantial opportunities for growth in India and our partnership
with Monster.com, as the world’s leading online career site, is well
positioned to be a successful player in the region,” he said.

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