The World Chambers Network (WCN) introduced
e-Club, a marketing service developed by IBM Global Services that will
enable WCN members to take advantage of highly targeted business
opportunities.
Subscribing members can use e-Club to send e-mail to
potential customers who have expressed interest in selected business
categories.
WCN is an Internet service run by a consortium consisting of the
International Chamber of Commerce (ICC), the Trade Information
Network of the UN/G77 Conference of Chambers of Commerce, the
Paris Chamber of Commerce and Industry, and the International
Business Network for World Commerce and Industry Ltd. (IBNET).
“E-Club provides what advertisers have dreamed for years–the ability
to shut out the people who are not interested in their message and
concentrate on those who are,” said Myrna Z. Weis, CEO of IBNET, WCN’s managing partner.
“With e-Club, the recipient of the business
opportunity has the ability to respond to the advertisement with one click
of a button, all for about $1.50 a day. And the recipient can view the
company profile before responding. It is interactive rather than the
traditional passive advertising.”