Another leading Internet player Wednesday made a move to capitalize on the growing popularity of Internet devices and wireless phones.
Online Anywhere’s services will enable Yahoo! content and services to be
available on TV-based Internet appliances, personal digital assistants
(PDAs), wireless devices and other non-PC gadgets.
“Online Anywhere is consistent with our Yahoo! Everywhere strategy,” said
Tim Koogle, Yahoo!’s chairman and chief executive officer. “With Online Anywhere’s talented team and their
industry-leading device solutions, we’ve acquired the best in the business to ensure that consumers can get their Yahoo! anywhere, anytime.”
Through this acquisition and with the emerging market for non-PC devices
expected to rise significantly over the next couple years, Yahoo! plans to
be ahead of the pack in meeting new consumer demands and extending its
The partnership between the two companies was initiated in April, when
Yahoo! entered an agreement with Online Anywhere to employ its Author Once, View Anywhere service, which automatically reformats and delivers HTML Web pages to non-PC devices.
Continuing with its non-PC roll, Yahoo! Wednesday also announced a deal
with Sprint PCS to offer Yahoo! content and services to Sprint PCS wireless
subscribers using Sprint PCS phones. The companies expect to make the
services available in the fourth quarter of 1999.
The two companies will jointly market
co-branded Sprint PCS My Yahoo! services to both companies’ users. The
Yahoo! and Sprint PCS service will include e-mail services, the Yahoo!
address book and calendar, and Yahoo! content.
Later this year, Sprint PCS plans to offer nationwide two-way wireless data
transfer, which will enable consumers to access the Internet using the
Sprint PCS phone either as a browser itself or as a modem to hook up a
mobile device or laptop.