Swiss-based Young &
Rubicam Business Communications Tuesday launched Eurostatus 2000, an ongoing,
online business survey that examines cultural diversity across the continent
and makes new
information available to marketing professionals.
A joint venture between Young & Rubicam Business Communications, The
Media Edge and FutureCom —
all of which are part of Y&R Inc. — Eurostatus 2000 provides a
bi-monthly snapshot of
consumer confidence levels and business vitality across Europe. Other
partners include
Centaur Publishing, Usine Nouvelle and Vogel Industrie Medien.
Anyone may join Eurostatus 2000 for free, but only participating
companies
will be able to gain access to the data in advance.
Eurostatus 2000 is headed up by Sue Mizera, director of strategy
and planning
at Young & Rubicam Business Communications. The venture
will give
European business men and women a forum where they can say what they really
think of
major companies and where their industry sectors and national economies are
headed.
“But more than that it allows them to know what their peers, contemporaries
and customers
think. It will also highlight attitudes country by country, so we can see
where industries,
markets and nationalities differ,” said Mizera.
With most major Internet ventures in Europe — from chello to
lastminute.com — operating
across many different countries and cultures, Eurostatus 2000 will be a
useful adjunct to
existing market information. In effect, it will put flesh on the bones of
the raw data,
giving executives a greater feel for the diversity of the markets they
serve.
“Due to the difficulty and expense of polling a pan-European business
audience, no such
survey has ever existed,” said Mizera, adding that the combination of new
technology and
cross-border partnerships has now made it possible.”
Young & Rubicam Business Communications specializes in business to
business advertising
and marketing communications for its European clients.
