Zona Financiera, an online source
for financial information and services in Latin America, launched a $4
million advertising campaign targeted at Latin America and the United States.
The broadcast and print campaigns, created by McCann-Erickson Worldwide, reinforces Zona
Financiera’s brand as the largest and premier provider of online financial
services and information for Latin America, featuring banks, brokerages,
insurance agencies, real estate and the auto industry.
The ads will focus on how Zona Financiera empowers Latin American consumers
with the most convenient and effective means to comparison shop for financial
products and services and engage in e-commerce.
The campaign will consist of pan regional advertising on television (CNN
International, CNN en Espanol, CBS Telenoticias, ESPN) and print (Dow Jones –
America Economica, Time Latin America, Newsweek International, Fortune
Americas).
Local advertising in Latin America will include sponsorships,
billboards, newspapers and magazines. In addition, Zona Financiera will
advertise in select U.S. cities, including New York and San Francisco.