2CAN Media, Inc. Signs Four Hispanic Sites

Slightly more than a month after launching its Grupo NetFuerza Division
targeting the Hispanic market, 2CAN Media Inc.
signed to rep for four Hispanic Web sites.

The four sites are among the first to be served by 2CAN Media’s Grupo
NetFuerza subsidiary, which is dedicated to reaching the Hispanic market in
the United States, Latin America, Spain and Portugal.

The sites are:

  • Asociados Hispanos, a Spanish language
    site providing news, sports, weather, entertainment and media links to all
    Spanish speaking countries.
  • Futebol Total, a Portuguese language
    site, which is the largest Latin-American soccer network on the Internet,
    featuring news and information about the sport.
  • LatinoLink, a bilingual Spanish-English
    site that provides news, analysis, commentary and an interactive forum for those who call the United States home, yet trace their roots to the Spanish-speaking Americas.
  • Zona Financiera, the largest Spanish
    language site exclusively dedicated to the financial issues of Latin America,
    with real-time coverage of national financial news in every country in the
    Americas, plus regional stock market updates, interest rate quotations, and
    information on loans and investments.

“. . .these new sites will provide tremendous momentum in reaching the Hispanic
market,” said Merrill Dean, chairman of Grupo NetFuerza, whose background
includes executive positions with Disney Latin America and Televisa
International. “We now represent several outstanding Hispanic-focused sites,
with plans to announce additional sites very shortly.”

2CAN Media Inc. is a full-service interactive media company comprised of five
sales channels: ECG, Grupo NetFuerza, MediaPlus, Pinnacle Interactive and
WebRep. As of December 1998, 2CAN represents more than 500 million impressions monthly
and has over 45 full-time sales account executives.

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