Building on an existing alliance, ad company 24/7 Media and the AT&T Worldnet ISP on Wednesday announced an
extension of their relationship, which will now involve banner advertising
sales, promotions, and e-mail marketing.
The deal is aimed at growing traffic to AT&T Worldnet’s newly re-designed
Web site, and at increasing the number of subscribers to the company’s
service. It comes at a time when AT&T’s chief competitors, America Online and EarthLink are bulking up through
mergers and acquisitions. AOL recently agreed to acquire Time Warner, and EarthLink recently
merged with rival ISP, MindSpring.
The agreement calls for 24/7 Media to sell banner ads on AT&T Worldnet’s
Web site, which it helped in designing. 24/7 will also develop online
promotions aimed at driving traffic, and the two companies will jointly
develop an e-mail newsletter, which 24/7 will distribute through its e-mail
division.
“We’re pleased that we’ve been a key factor in helping AT&T meet its goals
and further strengthen the AT&T WorldNet brand online,” says David Moore,
chief executive officer of 24/7 Media.
“We look forward to working with them in 2000 to accomplish their growing
advertising and marketing needs.”
The two companies have been working together for the past three years.