Ad network 24/7 Media Inc. announced a
relationship with Netscape Communications Corp., in which 24/7
will sell multiple key advertising sections of the Netscape portal site.
The agreement offers a new distribution opportunity for Netscape while
significantly increasing 24/7 Media’s potential reach to unique Internet
users, the company said. 24/7
Media is selling Netscape inventory on a run-of-network and run-of-channel
basis to advertisers interested in achieving broad audience reach.
“We look forward to working with 24/7 Media as they handle a portion of our
advertising inventory, because we rely on their ability to optimize it on our
behalf,” said Mark Evans, advertising sales manager, Web site business
development at Netscape. “They were willing to work closely with Netscape to help us achieve our goals
and not merely represent us, which clearly demonstrates their unique client
approach.”
David J. Moore, CEO of 24/7 Media, said that the agreement “represents the
execution of our growth strategies of capturing more unique users in the 24/7
audience. . . ”
The 24/7 Network now represents more than 85 name-brand Web sites, including
AT&T WorldNet, Better Homes & Gardens, Comedy Central, MapQuest, The Mining
Company, Reuters, SportsNetwork.com and Discover.com.