New York City-based 24/7 Media Inc. signed MapQuest.com to an expanded, two-year
global advertising sales services agreement.
24/7 Media said it will continue to represent exclusively all national online
advertising for MapQuest’s mapping and destination information Web site. In
addition, 24/7 Media will provide international sales representation through
its international networks 24/7 Media Europe and 24/7 Media Asia.
“24/7 Media has been a critical part of MapQuest.com’s success,” said Michael
Crosson, vice president, advertising at MapQuest.com. “Its sales team excels
at creating innovative advertising packages that deliver high-impact results
for both MapQuest.com and our clients. This has led to long term advertising
relationships, so it was natural for us to extend our agreement.”
As the anchor site on 24/7 Media’s Travel Channel, MapQuest.com delivers more
than three million unique users each month.
