Online ad management company AdForce signed an ad distribution contract
with MapQuest.com Inc., the first company to
bring mapping and driving directions to the Web.
AdForce said it will enable MapQuest.com to advertise its online mapping and
destination information services for consumers and businesses. During April
1999, MapQuest.com, which launched in February of 1996, delivered more than
100 million maps and more than 20 million driving directions through its own
Web site and through customers’ sites.
AdForce provides provides a suite of products that allows advertisers and
publishers to target, deliver, measure and analyze Internet advertising
programs.
