24/7 Media to Sell Ads on Juno Free Service

Juno Online Services on Tuesday picked
24/7 Media to sell ads on its free ISP service, a deal that is projected to
give 24/7 Media billions of ad
impressions and bring Juno tens of millions of dollars in new revenues,
over the term of the multi-year agreement.


Users of Juno’s free service view a persistent ad banner at all times while
they are connected to the Web, and 24/7 Media will have primary
responsibility for ad sales on this banner. Other forms of advertising on
the Juno system won’t be effected by this alliance.


Juno had approximately 3 million active users in the fourth quarter of
1999, with more than 2.3 million active in the month of December. When they
sign up, these subscribers complete a detailed questionnaire, which 24/7
Media will be able to use to target advertising and e-commerce promotions.


Under the terms of the deal, it is automatically renewed at the end of each
year, unless it’s otherwise terminated.

Get the Free Newsletter!

Subscribe to our newsletter.

Subscribe to Daily Tech Insider for top news, trends & analysis

News Around the Web