The deal calls for Phase2Media and Prodigy to look for “beyond the banner”
advertising opportunities — unique ways to integrate advertisers’ messages
into Prodigy’s products.
Phase2Media will create a dedicated sales team to handle the account.
“We see an extraordinary opportunity to create customized, highly targeted
advertising strategies for Prodigy with the Internet’s premier marketers
that will serve as both innovative and revenue benchmarks in the industry,”
said Richy Glassberg, chairman and chief executive officer of Phase2Media.
Prodigy cited the move as a means to boost its advertising revenue and
improve its sales strategies. The company tailors its services and
technology to three Internet markets: consumers, small business owners and
the U.S. Hispanic population.
Also this week, Phase2Media set up a separate division to handle online ad
sales for Hachette Filipacchi Medias, the publisher of consumer magazines.