E-commerce company Adatom.com Inc. has begun advertising on Juno’s newly launched shopping channel, Shop@Juno.
The company’s advertisement is located in a premiere position on Shop@Juno’s
Home & Garden department and links to the Adatom Internet Superstore.
Spending was not disclosed.
Juno.com, the second largest online service in the United States behind AOL,
launched its new shopping channel on Nov. 11. The site will include 15
different shopping categories and over 44 merchant partnerships.
Adatom also is running a television campaign with ads on David Letterman, The
X-Files, ABC Eyewitness News and Ricki Lake as well as on radio stations in
the New York, Washington DC and San Francisco markets.