Ad management service company AdForce said that its European partners,
Euroserve Media GmbH and ADTECH Advertising Service GmbH, launched a
centralized pan-European ad-serving data center.
The new data center, located in Frankfurt, Germany, is based on AdForce’s
proprietary centralized ad management technology and was modeled after
AdForce’s primary data center in Costa Mesa, CA.
The AdForce/Euroserve partnership allows both European and U.S.-based Web
sites and advertisers to more effectively reach European users and deliver
pan-European ad campaigns quickly and efficiently, the
company said.
The Frankfurt data center is managed by ADTECH and has multiple ultra high-
speed connections to the European Internet backbone.
Advertisers now have the opportunity to market to European users in their
local language using AdForce technology to deliver pan-European campaigns,
segmented by country. While ADTECH is handling the technical aspects of
European ad serving and sales into the German market, Euroserve said it is providing
the marketing and sales functions.
“By adding substantial capacity to serve ads from Europe to European users, we
are demonstrating our global commitment to the centralized ad-serving market,”
said Chuck Berger, chairman and CEO of AdForce.
“We are extremely pleased to have teamed up with AdForce, which is providing
us with the technology needed to be the premier ad-serving firm in Europe,”
said Ulrich Schmidt, CEO of Euroserve. “We believe that Web sites and
advertisers will be attracted to our ability to help them localize advertising
for the rapidly growing number of Internet users throughout Europe.”
Founded in 1994 as IMGIS Inc., AdForce said it now delivers more than one
billion ads monthly for customers including GeoCities, Magnet Interactive,
Modem Media.Poppe Tyson, Netscape and 2Can Media. Euroserve is an Internet
marketing and advertising organization based in Nuremberg, Germany, with
offices throughout Europe.
