Palo Alto, CA-based AdKnowledge, a provider of Internet
marketing solutions for advertisers, agencies and Web publishers, promoted
Roberta Greenspan to vice president of client services and hired Michele
Schott as director of marketing communications.
Over the past year Greenspan has directed the account management team at
AdKnowledge. In her new role, Greenspan will direct all front-line account
management and back-end operations activities for AdKnowledge services.
Schott will oversee all external company communication efforts involving
advertising, direct mail, trade shows, product-specific sales collateral, the
company Web site and public relations. Prior to joining AdKnowledge, Schott
was marketing director at Pacific Bell Video Services and managed the
company’s customer acquisition and retention programs.
AdKnowledge products include: MarketMatch Pro, a suite for Web media planning
and campaign management; SmartBanner, an independent campaign placement and
performance analysis service for marketers and ad agencies; and ClickWise, an
outsourced ad management solution for Web sites and networks.