AdKnowledge, a provider of Web advertising management products, named industry veteran Steven Rubinow as chief information officer.
Rubinow has two decades of IS experience with firms such as Fidelity Investments, Budget Rent a Car and the Quaker Oaks Co. He will be responsible for the development of management information systems and the underlying data warehouse infrastructure that is the foundation for all AdKnowledge operations.
Rubinow’s “. . . background and depth of experience provides AdKnowledge with the skills needed to expand our leadership position in serving advertising agencies and their clients,” said Scott Kauffman, AdKnowledge president & CEO. “Rubinow brings the knowledge to allow our customers to optimize their Web advertising return on investment through data mining.”
Rubinow formerly served as vice president of corporate management information systems at Fidelity Investments in Boston. He also has served as vice president of market planning at Budget Rent a Car, and was director of decision support services at Quaker Oats.
AdKnowledge products include: MarketMatch, a suite of tools for Web media planning and campaign management; and SmartBanner, a campaign placement and performance analysis service.