AdKnowledge in Palo Alto, CA, named Kevin Wandryk as vice president of business development.
Wandryk brings extensive experience in acquisitions, mergers, intellectual
property licensing and marketing of Internet products to AdKnowledge. He will
be responsible for building relationships and strategic alliances with key
partners for the company.
Wandryk spent the last 10 years at Adobe Systems Inc., where he held a variety
of business development, product management and marketing management
positions. In his most recent role as director of product management, Wandryk
oversaw product activities for Adobe’s Internet Products Division. He also led
the Adobe team in purchasing Ceneca and its Page Mill and Site Mill products.
Previously, as director of business development, Wandryk was responsible for
building partnerships and programs to establish new markets for Adobe’s
technologies. Before joining Adobe, Wandryk worked in marketing positions for
Xerox, Digital Research Inc. and Hewlett-Packard.
AdKnowledge develops and markets a suite of Web advertising management
products for advertisers and ad agencies. Products include: MarketMatch for
Web media planning and campaign management; SmartBanner, an independent
campaign placement and performance analysis service for marketers and ad
agencies; and ClickWise, an onsite or outsourced ad management solution.